Every day this machine doesn't work, their company is losing money, with shareholders and customers getting increasingly frustrated. 'A vastly important and huge business is having problems with a machine they need to run their business. I'll give you the basic run down here so you don't have to go clicking through links, but I'll also provide links below for your information.

Sometimes it's called the Ship Repairman story, sometimes it's called the Handyman's Invoice. There are several anecdotes/stories about this topic that follow a simple path. Because if you don't, then you're effectively punishing yourself for doing a better job. That's why you should keep the same rate no matter if the work was done quicker or if you used a tool to make the job easier. Time is what's more valuable to their business than how long they think the work they paid for took. If you solve the problems quicker, you save their business time and money. They have pain points and it's on you to solve it. When you create a website for someone, you're solving a need that they have. Essentially what you're saying at that point is that you value how long you think the work should have taken and how much effort you think it should take, not how beneficial it was for you and your business for the work to be done. Does that mean the mechanic should be paid less or more? If we're going by your logic the mechanic should be paid less but that makes no sense, because you're effectively then punishing the mechanic for doing a good job. A mechanic can sometimes take 5 minutes looking at a car and diagnose it's problem. A 5 minute website isn't just a 5 minute website, it's also the countless hours the developer trained to get to that point.

The problem here is you not placing any value on the education and practice that developers have spent years of their lives consuming and using to keep their skills up to date.

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